you stop explaining yourself in the DMs.
the wrong people stop inquiring.
you send your link without the little disclaimer first.
(you know the one. "it's a bit of a work in progress..." yeah. we're fixing that.)
when your site is actually doing its job, everything shifts.
You've built a solid business. You're good at what you do. Like, genuinely good.
But your website? It's built around your process—your story, your services, the way you think about your work—instead of the person on the other side of the screen who's trying to figure out if you're the one.
They can feel that. And they're clicking away.
Let’s build something that actually does something
Design Day Prep Checklist
no 03. | download
my pricing & offer guide
no 02. | DOWNLOAD
the One-Job WebSite Audit
no 01. | offering
your hype girl recommends:
the goods
book your audit
coming soon
COMING SOON
I once delivered a website I was genuinely proud of. Looked exactly right. Felt exactly right. Watched it not convert.
And I had to sit with the uncomfortable fact that i'd spent weeks on something beautiful that still didn't work—because nobody, including me, had stopped to ask what the site was actually supposed to do before we started.
That was the last time i skipped the strategy.
Now i build websites for service providers who know their offer cold but can't get their site to say it. I figure out where the path from "interested" to "i'm in" is breaking down—and I fix it.
(still building sites in leggings while drinking cold coffee and obsessing over fonts. some things don't change.)
part hype girl, part website strategist.
fully obsessed with making your site work.
Hey, I’m Jess 👋
web designer.
Working with Jess was a lot of fun - she seemed very invested in the outcome and I could tell she cared! She was flexible and open to feedback. I feel so much pride in my website and feel much more legit.
I feel so much pride in my website now
what people are saying
I felt good about my brand before we started working together, but also knew it could use some refinement and that it needed a more succinct home. I feel like the fonts and colors are so much cleaner and I feel more polished and confident in the look of my brand.
I feel more polished and confident in the look of my brand
what people are saying
My new website feels easy to navigate but not overly structured either! It seems like any potential client could find what they're looking for quickly and efficiently, as well as would enjoy the aesthetics.
My new website feels easy to navigate
what people are saying
strategy included. always.
Design Services
not sure where to start?
(that's kind of the whole problem, isn't it.)
take the quiz.
Confused about what your brand actually needs?
service 02
I go through your site like a stranger who found you five minutes ago — no context, no patience, three other tabs open. I find where they're getting lost, where the path breaks down, and what to fix first.
then you get a loom. clear, prioritized, no 47-item list.
the website audit
Custom showit website, built in one week. For service providers who are done patching and ready to rebuild from strategy up. We start with what the site needs to do. Then we build it.
website in a week
service 01
Custom Showit websites—built in one week
in-depth audit delivered in 3-5 days
from hiding your link—to leading with it.
The inordinary Effect
Step 01: figure out the job
Before anything gets touched visually, we get clear on what your site is actually supposed to do. Who it's for, what they need to feel confident enough to reach out, and what's currently in the way.
Clean, strategic design built around the job—not around what looks good in a mockup. We cut the unnecessary steps between "interested" and inquiring.
step 02: clear the path
You go live knowing your site has one clear job and is actually doing it. No more "sorry it's a bit of a mess" before you paste the URL.
step 03: send the link
step 03: send the link without flinching
*without flinching*
Most designers will make it look better. I'll make it do something.
Here's what i know: the sites that aren't converting usually aren't broken because of the fonts. They're broken because they were built around the service provider's process instead of the client's journey.
Once you see it, you can't unsee it.
(i'll show you exactly where yours is doing this.)
you don't need a prettier website.
you need one that works.
you deserve better
Your clients aren't just hiring you for the deliverables. they're hiring you because something on your site—your words, your proof, your vibe—made them feel certain enough to reach out.
That kind of certainty doesn't happen by accident. And it definitely doesn't happen when your homepage is trying to do six things at once.
You’re not selling a product. You’re selling a person they trust.
you matter
(your website has about 8 seconds to make that case.)
read the post
How to Know if Your Design Is Holding You Back
read the post
Why Your Brand Should Look Like You
read the post
What If Your Website Could Work While You Rest?
Featured Posts
Website, But Make It You. Website, But Make It You.
You know something's off. You just don't know which thing to fix first, or whether fixing it even matters, or if you should scrap the whole thing and start over.
Spoiler: you probably don't need to start over. You need someone to go through your site and tell you the truth about it — what's working, what's not, and the one thing that'll actually move the needle.
that's the audit.
