They Clicked Your Link—Then What?

Congrats! Someone clicked your link.

That little dopamine hit feels good, doesn’t it?

But let’s get brutally honest for a second: a click doesn’t mean sh*t if the person on the other end doesn’t know what to do next—or worse, if they land on a page that’s underwhelming, confusing, or full of friction.

Your job isn’t just to get the click—it’s to guide the click. And that requires a little something I call Conversion Energy™ (okay, that’s not trademarked but it should be).

Here’s how to make sure the journey after the click actually converts:

1. Clarity > Cleverness

Your landing page, freebie, or checkout page needs to answer this one question immediately:

“What the hell is this, and why should I care?”

No fluffy language. No vague “you deserve more” statements. Be specific and clear. Think:

• “Download the exact email template I use to book $5K clients.”
• “Watch this 5-minute training to triple your story views today.”

People don’t want to figure it out—they want to feel seen. Clarity is conversion fuel.

2. Every Page Has a Job—Give It One

Every single page, from your Link in Bio to your sales page, should have a singular, focused goal.

Is it to book a call? Sell a low-ticket offer? Deliver a freebie that builds trust?

One page = one purpose. Don’t make people choose between 5 offers or scroll through a buffet of options. That’s not a sales strategy—that’s decision fatigue.

3. Create an Experience, Not a Dead End

Let’s say they did download your freebie. Then what?

If your follow-up email says “Thanks for downloading!” and that’s it…you’re leaving connection (and cash) on the table.

Instead:

• Deliver the freebie + tell them exactly what to do next
• Introduce yourself like a human
• Tell a story that relates to their struggle
• Invite them to the next step with warmth and clarity

This isn’t about building a “funnel”—it’s about building a relationship.

4. Audit Your Link in Bio Like a Sales Page

Hot take: Your Link in Bio is a sales page. It might not be a $997 offer, but it’s asking someone to take action.

Use this checklist:

• Strong hook or headline (“If you’re struggling with ___, start here.”)
• Prioritized links (top-performing offer or freebie first)
• Visual clarity (no 32-button Linktree confusion)
• Mobile optimized (no pinching and zooming)

Want them to take you seriously? Show them you’ve taken this seriously.

5. Be a Real Human—Even in Your Automation

Your email automations, confirmation messages, and follow-ups should sound like you wrote them—not like a robot who graduated from Funnel University.

If your audience clicked a link, they’re curious. Don’t waste that curiosity by handing them to a cold, lifeless sequence.

Inject your personality. Say something unexpected. Keep being human on the other side of the screen.

6. Follow Up Like a Friend, Not a Pitch Deck

If someone clicked but didn’t buy, that doesn’t mean they’re not interested. It might just mean:

• They got distracted
• They needed a little more trust
• The offer was too vague

Send a follow-up. Ask a question. Share a story. Reframe the offer.

Reminder: “no” often just means “not yet.” Stay in the conversation without being weird.

Final Word

Getting the click is just the beginning. The real magic happens after the click—when you guide, nurture, and serve your audience with actual value and real vibes.

You don’t need to be a tech wizard. You just need to think like a customer and show up like a human.

And if you need help creating a journey that actually converts? You know where to find me.